ABOUT MY ROLE
Stretch is Comfort is an Amazon top seller. They are an apparel company focused on selling everyday essentials. In this position, I have had the opportunity to wear many hats and act as an Art Director alongside the marketing team collaborating closely with various departments to ensure their brand vision is effectively communicated across all channels. As the creative marketing team, we develop and execute creative concepts that align with the brand's aesthetic and overall vision. Lead brainstorming sessions and provide guidance to ensure that all creative work meets brand standards. We maintain and evolve the brand's visual identity, including typography, color schemes, and imagery. Ensure consistency across all touchpoints, including advertising campaigns, packaging, and photographic content.